Sourcing & Quality Commitment

All our beans are sourced through trusted suppliers within New Zealand.

This enables us to:

• Maintain freshness and traceability

• Work with carefully selected, high-quality lots

• Adapt to seasonal variation while ensuring consistency

Our selection process is both sensory and technical — balancing flavour clarity with experiential intent.

Roasting Partnership & Recipe Development

At 0.25h Coffee, roasting is not outsourced — it is co-developed.

We work closely with experienced contract roasting partners to develop precise roasting profiles for each coffee.

Whether single origin or blend, we place strong emphasis on:

How each coffee is heated, developed, and finished during roasting.

Together with our roasting partners, we continuously refine:

• Heat application and curve control

• Development time and structure

• Balance between acidity, body, and sweetness

• Consistency across batches

This is not a fixed formula, but an ongoing process of recipe development and calibration.

Each roast is designed to express both:

• The inherent quality of the bean

• The intended 0.25h experience

Roast Philosophy

Our roasting philosophy is based on precision and restraint.

We aim to:

• Reveal clarity without over-roasting

• Preserve balance across flavour components

• Allow subtle complexity to emerge

Rather than forcing a profile, we design roasting profiles that respect the material and serve the moment.

Coffee Selection Approach

We curate both single origin coffees and blends, selecting each based on performance in the cup and stability in roasting.

Each coffee is evaluated not only by flavour notes, but by how it performs across:

• Brewing conditions

• Time (cooling profile)

• Reproducibility

This ensures that every coffee we offer meets a reliable quality standard.

Consistency & Evolution

While our selection evolves with seasonality, our approach remains consistent:

• Rigorous sourcing

• Collaborative roasting development

• Continuous cupping and evaluation

This allows us to maintain both flexibility and reliability — essential for a growing coffee brand.

Coffee as a Designed Experience

In 0.25h Coffee, flavour is not the endpoint — it is the foundation.

A well-roasted coffee creates:

• Clarity in perception

• Balance in sensation

• A natural pause in attention

This is how quality supports the 15-minute Inner Reset.

A commitment to quality.
A partnership with skilled roasters.
A thoughtfully designed 15-minute experience.