The 0.25h World
0.25h (Quarter) is a time-based experience brand centered on the idea of an inner reset in fifteen minutes.
The aroma of coffee, a short story, gentle sounds, and a quiet space, these small experiences overlap and softly create moments of openness within everyday life.
0.25h proposes a quiet culture of fifteen minutes, a way to return to yourself within a busy world.
Brand Story
0.25h (Quarter) is a brand that began from a small unit of time — fifteen minutes.
In our busy lives,
perhaps what we need is not long holidays,
but small, quiet moments of rest.
A sip of coffee.
A deep breath.
A short story that lets your thoughts wander just a little.
Even such brief moments
can gently restore the rhythm of the mind.
0.25h Coffee was created to honour these fifteen minutes.
Centered around a cup of coffee,
the experience extends into stories, sound, illustrations, and space.
These are not extraordinary escapes from daily life,
but quiet moments that softly appear within it, at the beginning of the morning, between work, or in the middle of a journey.
0.25h is not simply a brand that sells coffee.
It is a small attempt to bring back
“a space for the mind within fifteen minutes” into society.
Somewhere today, may your fifteen minutes gently unfold.
The 0.25h Philosophy
The philosophy of 0.25h is simple.
It is the idea of an inner reset in fifteen minutes.
Modern society continuously demands speed and efficiency.
Yet the human mind and body need moments
to pause, to breathe, and to return.
0.25h is a small unit created for that purpose.
Fifteen minutes with a cup of coffee.
Fifteen minutes with a story.
Fifteen minutes to quietly return to yourself.
Even within such a short time,
the way we see the world can gently shift.
0.25h is a brand that values this quiet transformation.
The 0.25h Worldview
What 0.25h seeks is a quiet rhythm for modern living.
Time to drink coffee.
Time to read a story.
Time to listen to music.
These small experiences overlap within fifteen minutes,
creating a soft sense of space within everyday life.
0.25h Coffee begins with a single cup,
and expands into stories, music, animation, and space.
It is not an experience limited to special places —
it can be felt at home, in the city, or while travelling.
Wherever you are,
there is always a moment to return to yourself.
That is the world of 0.25h.
